A brief Introduction to Shirin Asal Food Industrial Group







Shirin Asal enjoys having 16 state-of-the-art factories which enables the company to initiate the production process from the farm up to finally having the products ready to use in the shelves of the stores.


We have numerous offices spread around the world namely Berlin, Milan, Istanbul, Dubai, Kuala Lumpur, Shanghai, Astrakhan, Dakar, Abidjan, Accra, Nairobi, etc.

Shirin Asal Holding is the leading manufacturer of bakery and confectionery products in Iran and is manufacturing more than 1000 products using 60 brands with the latest world’s technology.


Shirin Asal over its fast historical development from a small factory to the country`s leading confectionery group, has demonstrated an enviable capability to adjust to an ever-changing external environment. Shirin Asal is the only fully integrated Iranian confectionery group that produces and markets high-quality cocoa, chocolates and confectionery products selling and distributing to different consumer and customer segments in world- wide markets. Shirin Asal is the only fully vertically integrated confectionery group from the bean to the shelf as the Iranian market leader.

Shirin Asal cost leadership and differentiated services are the drivers for growing much faster than the markets. Shirin Asal has a strong focus on quality and on innovation, about 50% of sales are from products developed over the last two years. Shirin Asal`s cocoa bean collection network in Ivory Coast and the region offer protection against interruptions in raw material supplies.

Shirin Asal has more than 1000 products to cater for the many different customer needs and customer habits in different markets. To be able to continually meet their changing needs, Shirin Asal puts a strong focus on new product development. Shirin Asal food industrial Group, due to its products quality and customer services and its policy of expansion and growth is well known in many countries in the world. Shirin Asal remains the cornerstone of the confectionery industry in Iran.

Shirin Asal is the clear out post in a range of biscuits, cakes, chocolates and confectionery not only for production, sales and production range, but also for distribution reaches. Innovation and renovation continues to be the lifeblood of internal growth of Shirin Asal Group. Consumers are always seeking new concepts and experiences and it is Shirin Asal’s innovation that provides them.

Our main goal is to produce high quality products in order to fulfill customer satisfaction.


The range of products manufactured by Shirin Asal Company is summarized below:


Bakery and Confectionery products


  • Chocolate including chocolate bars, tablet chocolates, gift chocolates, etc.
  • Different kinds of cakes such as layer cake, center filled, with chocolate coating, etc
  • Different kinds of biscuits including digestive, cream filled, with chocolate coating, etc.
  • Cookies - center filled/simple
  • Crackers
  • Toffees - center filled, bi-color, etc.
  • Sweet and sour Candies
  • Chewing Gum –sugar free, stick, Dragée
  • Jelly gum
  • Cornflakes and cereals

Drinks


  • Fruit juice and concentrates
  • carbonated and non-carbonated drinks

Snacks


  • Cheese snacks
  • Potato chips

Family products


  • Tomato paste and ketchup
  • Cooking oil
  • Sugar
  • Pasta

Various dairy products


  • Low fat, full fat and flavored milk
  • Breakfast Cream
  • Yoghurt drink

Raw Material


  • Cocoa powder, butter and mass: We produce the cocoa powder from the highest quality cocoa beans of Senegal and Ghana which are processed by the latest technology and modern machines in our cocoa processing factory which is the biggest and the most equipped one in the Middle East.
  • Potato granule and powder
  • Raisin

Our Certificates