A brief Introduction to
Shirin Asal Food Industrial Group
Shirin Asal enjoys having
16 state-of-the-art
factories which enables the company to initiate the
production process from the farm up to finally having the products ready to use in the shelves of the
stores.
We have numerous offices spread around the world namely Berlin, Milan, Istanbul, Dubai, Kuala
Lumpur, Shanghai, Astrakhan, Dakar, Abidjan, Accra, Nairobi, etc.
Shirin Asal
Holding
is the leading manufacturer of bakery and confectionery products in Iran and is
manufacturing more than 1000 products using 60 brands with the latest world’s technology.
Shirin Asal
over its fast historical development from a small factory to the country`s leading confectionery group,
has demonstrated an enviable capability to adjust to an ever-changing external environment.
Shirin Asal is the only fully integrated Iranian confectionery group that produces and markets high-quality cocoa,
chocolates and confectionery products selling and distributing to different consumer and customer segments in world- wide markets.
Shirin Asal is the only fully vertically integrated confectionery group from the bean to the shelf as the Iranian market leader.
Shirin Asal cost leadership and differentiated services are the drivers for growing much faster than the markets.
Shirin Asal has a strong focus on quality and on innovation, about 50% of sales are from products developed over the last
two years. Shirin Asal`s cocoa bean collection network in Ivory Coast and the region offer protection against interruptions
in raw material supplies.
Shirin Asal
has more than 1000 products to cater for the many different customer needs and customer habits in different markets.
To be able to continually meet their changing needs, Shirin Asal puts a strong focus on new product development.
Shirin Asal food industrial Group, due to its products quality and customer services and its policy of expansion and
growth is well known in many countries in the world. Shirin Asal remains the cornerstone of the confectionery industry in Iran.
Shirin Asal
is the clear out post in a range of biscuits, cakes, chocolates and confectionery not only for production,
sales and production range, but also for distribution reaches. Innovation and renovation continues to be the
lifeblood of internal growth of Shirin Asal Group. Consumers are always seeking new concepts and experiences and
it is Shirin Asal’s innovation that provides them.
Our main goal is to produce high quality products in order to fulfill customer satisfaction.
The range of products manufactured by Shirin Asal Company is summarized below:
Bakery and Confectionery products
Chocolate including chocolate bars, tablet chocolates, gift chocolates, etc.
Different kinds of cakes such as layer cake, center filled, with chocolate coating, etc
Different kinds of biscuits including digestive, cream filled, with chocolate coating,
etc.
Cookies - center filled/simple
Crackers
Toffees - center filled, bi-color, etc.
Sweet and sour Candies
Chewing Gum –sugar free, stick, Dragée
Jelly gum
Cornflakes and cereals
Drinks
Fruit juice and concentrates
carbonated and non-carbonated drinks
Snacks
Cheese snacks
Potato chips
Family products
Tomato paste and ketchup
Cooking oil
Sugar
Pasta
Various dairy products
Low fat, full fat and flavored milk
Breakfast Cream
Yoghurt drink
Raw Material
Cocoa powder, butter and mass: We produce the cocoa powder from the highest
quality cocoa beans of Senegal and Ghana which are processed by the latest technology
and modern machines in our cocoa processing factory which is the biggest and the
most equipped one in the Middle East.